Silicon Valley map wars heat up: $3.1 billion deal between Nokia, carmakers ... - San Jose Mercury News

"Mapping is actually core in order to every little thing mobile along with everything about being in a position to move about a new city."

Cyrus McGuire, production lead along with HERE, a Nokia company, drives the mapping vehicle together with cameras, lasers and radar near their headquarters inside Berkeley, Calif.,

Hoping to battle Google prior to it controls your market, the particular German auto companies decide to make a long-term investment inside autonomous driving, said Marc Prioleau, whose Palo Alto consulting firm focuses primarily on location services.

Engineers who're tracing the actual world's urban contours using higher detail than in the past prior to may additionally be creating the constructing blocks with regard to vehicle-to-vehicle communications that will warn involving hazards and traffic congestion, as well as "smart cities" exactly where every bus collection and taxicab can be connected for an efficient, pulsating municipal manage room.

Cyrus McGuire, production lead with HERE, the Nokia company, drives a mapping vehicle together with cameras, lasers along with radar near his or her headquarters throughout Berkeley, Calif., upon Friday, July 17, 2015. (Jane Tyska/Bay Location news Group)




"You need to make investments the large amount of money in extremely expensive sensors and also cars as well as tools to build the actual maps, as well as at this time there's no market for it. In Order To make this metropolis perform needs one of the most comprehensive map actually created.

Cyrus McGuire, production lead using HERE, a new Nokia company, drives a mapping car with cameras, lasers and radar close to their own headquarters throughout Berkeley, Calif., upon Friday, July 17, 2015. The Particular organization operates any global fleet of those vehicles employed for capturing 3-D street images to make in depth maps in which will be necessary for that long term when cars drive themselves.

TomTom: The Particular Dutch company, recognized for its in-car navigation devices, features partnered together with Germany's Bosch to end up being able to map freeways regarding self-driving cars -- its first project had been Silicon Valley's Interstate 280.

Uber: Excellent maps tend to be important for the san Francisco firm's mission to create a competent ride-hailing service. The Particular business assisted launch the turn-by-turn pc navigation craze that will became popular inside the 1990s. "It's a marketplace that can easily take the large amount of investment nowadays regarding one thing out within the future. BERKELEY -- Somewhere lies a new mythical town where the cars drive themselves, as well as the individuals walk about along with wearable guides that will know what they need and exactly where to locate it. Dutch mapping firm TomTom, known for its in-car navigation devices, has partnered with Germany's Bosch in order to map freeways regarding self-driving cars -- its first project ended up being Silicon Valley's Interstate 280.

"They realize this is likely being the actual brains of our own cars," mentioned Eric Gundersen, CEO associated with san Francisco startup Mapbox, one of many Bay Location firms riding the wave of industry curiosity about next-generation cartography. follow him from

Map wars

Nokia's map system currently powers with regards to eighty percent regarding cars using embedded navigation in north America as well as Europe.

Cyrus McGuire, production lead along with HERE, a new Nokia company, drives any mapping auto with cameras, lasers as well as radar close to his or her headquarters inside Berkeley, Calif.,

Atop each and every mapping car is truly a 5-foot rig along with accelerometers and gyroscopes that record hills as well as turns; a panoramic camera which captures images; any global positioning system monitoring satellite-based coordinates; plus a fast-rotating laser scanner that will pinpoint the actual edges associated with lanes, curbs and tree branches.

There has been elation but small surprise Monday inside downtown Berkeley, hub for your image-collection division associated with Nokia's mapping technology, when engineers huddled together to possess an all-staff meeting about the German deal.

"High-precision digital maps really are generally a crucial component in the mobility in the future," stated Dieter Zetsche, chairman regarding Daimler AG, in the statement concerning the Nokia deal. "With your joint acquisition involving HERE, we would like in order to secure the particular independence involving this central services for just about all vehicle manufacturers, suppliers as well as clients throughout some other industries."

Google wants which map. It's any 2020 market," Prioleau said. (Jane Tyska/Bay Location Information Group)




Though the particular telecommunication organization is based in Finland, Nokia's mapping division has its roots in the Sunnyvale firm, Karlin & Collins, that provides been founded 30 years ago after one of its co-founders struggled for you to study an unwieldy paper map while driving a car around the Bay Area. some refer for you to it as your "Wikipedia regarding Maps."

After weeks associated with rumors concerning who'd purchase them -- San Francisco's Uber and also Chinese tech giant Baidu had been on their email list of most likely contenders -- an announcement early Monday confirmed in which BMW, Audi along with Daimler, owner in the Mercedes-Benz brand, had been the actual winning suitors.

"The trend is actually becoming capable of optimize every mile," stated Shiva Shivakumar, any former Google executive that co-founded Los Altos-based Urban Engines, which in turn contracts together with cities for example Singapore along with Sao Paulo to track buses and other public transit vehicles.. cities, nevertheless features a lot of catching up to do. so really does Uber, which usually bought San Jose-based mapping pioneer deCarta in March with what could be a long-term aim to wean its dependence on Google Maps and one day generate its own efficient self-driving taxi service.

On the latest stop simply by at his Berkeley office, John Ristevski, the Finnish firm's head associated with reality capture and also processing, showed how the vehicles mapped San Francisco's famous Lombard Street for you to capture its curvy topography in minute detail.

Like Google, Nokia continues to always be able to be managing the global fleet of vehicles capturing highly thorough street-level images through Bangkok to end up being able to Brazil.

Such precision mapping can end up being a foundation pertaining to driver help goods and especially pertaining to fully autonomous vehicles, that will make use regarding the internal mapping software program in order to know where to drive.

Other companies may additionally be inside the race. Thus do Apple along with Uber. cities this summer.

OpenStreetMap: As tech and also auto companies fight in order to control commercial mapping technology, this collaborative, open-source project remains liberated to all. And Also a consortium involving German luxury carmakers just bought their own approach in to Silicon Valley's simmering map-making race, announcing Monday they'll devote $3.1 billion for you to acquire Nokia's mapping division, dubbed HERE.

By taking over Nokia's 6,000-person maps team, the actual German trio showed that they won't allow Google, the particular incumbent leader within digital maps, or Apple, which is trying to catch up, manage your destiny of location-based technology.

Apple this summer began deploying street-mapping minivans across U.S. The Actual company operates the global fleet of those vehicles useful for capturing 3-D street images to produce thorough maps in which will probably be needed for that future when cars drive themselves. I consider that's some thing they want to produce positive these people controlled."

Mapping innovation is will simply no longer just regarding designing the particular very best turn-by-turn navigation software program or even the the majority of beautiful consumer interface. Shifting to reduce its reliance on Google Maps, Uber bought San Jose-based deCarta within March and it is pursuing self-driving car technology.

Apple: The Particular consumer giant began deploying image-collecting mapping minivans all through U.S. The Actual Finnish firm additional Ristevski's Earthmine, a new Berkeley-based firm, in 2012.

Contact Matt O'Brien with 408-920-5011. The idea gone to contact home in Chicago and also changed its name to Navteq, which in turn Nokia bought pertaining to $8.1 billion throughout 2007. A Few maps will become so integrated in to smartphone apps which they are totally aware of when along with in which a user may want to look or even eat, Gundersen said.

Whichever company can draw the very best digital atlas, update it with lightning speeds as well as control who is able to utilize it has an edge in long term industries via robot taxi and package deal delivery fleets in order to personalized buying apps.

Tech companies and auto makers are vying with regard to charge of high-tech mapping technology:

Nokia: Following mapping 27 million miles across the world, your Finnish firm will be promoting off HERE, its maps division, regarding $3.1 billion to German carmakers BMW, Daimler as well as Audi.

Google: Its popular Maps item celebrated its 10th anniversary this year, but Google has become perfecting as well as collecting much more detailed, internal maps for its self-driving cars

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